These photos are from a three-part business branding series I did for Varsity Bike & Transit located in Dinkytown. We did photos of the shop & staff, a set of action photos of bikers on the Stone Arch Bridge, and photos of the staff wearing their t-shirts. The photos were done for a website refresh and marketing campaign the shop was doing. It was fun to work with them and see what life is like in a bike shop! The textures and colors were so fun to photograph. I’m lucky that my job takes me inside so many great places!
Next time you’re in the market for a bicycle or in need of a tune-up or repair be sure to check them out!